Are you ready for Marketing 2.0

1. Do you involve your current customers into the development of new products and services?


2. Do you have a profound insight into your customer's values and in their motivation to choose your company?


3. Do you have a perfect understanding of your products' and services' unique selling proposition?


4. Does your company know and follow the different web communities related with your business?


5. Does your company focus on mass marketing (one to many) rather than on community marketing (many to many)?


6. Is your company's customer relations department in regular contact with the marketing department?


7. Does your company's key performance indicator monitoring include figures about the brand reputation on the internet?